What is EMV?
What is the Timing for EMV in the U.S.?
Chip–based EMV payments are coming to the United States.
Starting in 2011, the four major payment brands introduced their roadmaps for EMV technology and encourage its adoption.
In April 2013, the first domestic milestone required processors like First Data to accept EMV–based payments from merchants.
First Data met this milestone and is already approved by MasterCard, Visa, Discover and American Express in the US as a transaction processor and is processing EMV transactions for one large retailer on U.S.–based chip cards.
October 1, 2015 marked another major milestone where the fraud liability shifted to merchants for all point of sale devices (except Automated Fuel Dispensers). Liability shifts for Automated Fuel Dispensers begins in 2017.