Demand-Side Platforms (DSPs)

Demand-side platform (or DSPs) are programs that let advertisers keep track of and manage all their different accounts in one place. There’s little question that advertisement is practically a requirement for any successful business. The trick is discovering the most direct way to find and pay for these services. Demand-side platforms and payment gateways help to purchase, manage, and track your company’s ad buys. By removing salespeople from the equation, the process of buying ads is made much faster and more affordable. PrismPay works with your transaction process to optimize the automated purchasing of your Demand-side platforms. With automated bid management and tracking, you need a payment gateway that can help you handle the process. Through the use of PrismPay’s customizable payment gateway, you can set your company up to compete in the world of online advertising.  PrismPay’s reporting features give you the edge you need to make your advertising work for you. Experience how a DSP can improve your current ad purchasing process. Sign up with PrismPay to learn how we can help.

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Optimized Ad Management Support

A quality demand-side platform helps to make the process of buying advertisements easier and more effective. Where this process was once handled by people, there’s now software that can analyze and buy ads automatically. By removing salespeople from the equation, the process of buying ads is made much faster and more affordable. PrismPay works with your transaction process to optimize the automated purchasing of your DSP. With automated bid management and tracking, you need a payment gateway that can help you handle the process. Look at some of the ways DSPs and PrismPay can help you:

  • Streamlined Ad Purchasing
  • Automated Payments
  • Custom Reporting
  • Bid Management

Automated Ad Payment Solutions

Online ad exchanges have greatly affected the way that many businesses look at marketing. Real-time bidding procedures have made actual ad buyers much slower and ineffective. This is especially true when compared to automated systems. DSPs are able to put your business on a level playing field when it comes to buying the best ad space. Of course, advertisers are still valuable in terms of strategy and deployment. But when it comes to actually purchasing your advertising, your business can’t afford to miss out. Through the use of PrismPay’s customizable payment gateway, you can set your company up to compete in the world of online advertising.

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Smarter Advertising Through Data Analytics

Demand-side platforms are able to use data collection to render the ad purchasing process smarter and more productive. Before, when you purchased an advertisement, it was often difficult to see how well it was working. Thanks to automated data analysis, you can set your purchases based on specific key performance indicators. These include determining how much you’re paying for the actual impressions your advertisement is bringing in. With access to this data, you can ensure that your money is being used effectively.

  • Detailed Tracking
  • Flexible Reporting
  • Key Performance Indicator Optimization
  • Impact Maximization

PrismPay and DSPs Transform Ad Purchasing

DSPs are changing the ways that businesses approach and make ad-buys. Automated management makes bidding and purchasing ads easier than ever. Through the use of an intuitive end-to-end payment gateway you can make the process even smoother. PrismPay’s reporting features give you the edge you need to make your advertising work for you. Experience how a DSP can improve your current ad purchasing process. Sign up with PrismPay to learn how we can help.

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