Card Association Response to Updated FTC Regulations

Updated FTC Regulations In January, MasterCard made an effort to enforce new regulations and best practice guidelines pertaining to online direct marketing – specifically “negative option” marketing, which they consider to be a “brand damaging” practice.  The FTC Negative Option staff report, featuring five key…

More Crackdown on Post-Transaction Marketing

Crackdown on Post-Transaction Marketing Some recent news and government actions affecting online retailers enrolling consumers in membership clubs warrants a follow up to my blog a few months ago about post transaction marketing. In late January, NY Attorney General Cuomo made some strong moves in the battle…

PCI Compliance – Why Merchants Need to Take It Seriously – Part 1

PCI Compliance Part One Having a merchant account comes with responsibility.  While a merchant may be concerned with revenue and how to grow its business, payment card industry (PCI) compliance should be at the top of the list as well.  The main purpose of PCI…